Create a successful public-private agency partnership based on good communications, flexibility, and minimal impact to partners' customers to deploy new technology.
A Washington State experience with testing of electronic container door seals through a freight supply chain.
The evaluation identified a number of elements that contributed to this successful partnership:
- Recognize that communication among participants is important. For this project, the stakeholders remained supportive of the program over a fairly lengthy deployment process; in large part this was due to a good working relationship fostered by a strong communication process. Successful communications efforts included regular project conference calls, stakeholder group meetings, and presentations about the project to trade organizations.
- Support flexibility on the part of the stakeholders. Flexibility will contribute to the success of a public-private partnership. For example, while deploying this ITS, operations staff from the U.S. Department of Agriculture, the U.S. Customs Service, and several marine shipping lines and trucking companies were willing to establish new operating procedures within the confines of the test while still maintaining their own daily business functions.
- Design the deployment so that there is minimal impact to the partners' customers. It was critical to the private freight industry partners that their participation in the project not result in any disruption to their customers For example, in an effort to minimize interactions with customers, one shipping line provided an agent to install the E-seals in the Japanese port and instructed its truck drivers to cut off the E-seals after they exited the United States.
Author: M. Jensen, M. Williamson, R. Sanchez, A. Newton, C. Mitchell
Published By: U.S. Department of Transportation
Source Date: 12/1/2002
EDL Number: 13770
Other Reference Number: FHWA-OP-02-XXXURL: http://ntl.bts.gov/lib//jpodocs/repts_te//13770.html
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